Bayberry is a concept for an outdoor clothing and gear brand created as a class project. The mission of Bayberry is to use its products and platform to educate inexperienced hikers on proper equipment and hiking safety. This project features a gift bag that would be given with in-store purchases in celebration of National Take a Hike Day. The bag includes Moleskin (blister treatment), door hangers, stickers, and a flyer with coupons.
Landing page design: